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This year, the color experts at Pantone followed up on 2017’s Greenery by selecting a hue that’s as unexpected as it is refreshing: Ultra Violet.
Ultra Violet, or Pantone 18-3838, is a complex, celestial shade of purple, veering toward the cooler end of the color spectrum, that calls to mind the vastness of the galaxy, the power of spirituality, and creative expression in all its forms.